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Vannam LE

Director of Vietnam Business Development Center

SCIENTIFIC BACKGROUND

PERSONAL INFORMATION

Full name: Le Van Nam

Date of birth: 1980

Degree: Master of Business Administration

Organization: Business School – National Economics University

Tel: 024-3869-0055 (114)

Mobile: 0917-632-637

Email: vannamle@bsneu.neu.edu.vn

RESEARCH FIELD

Marketing & Sales
Business operation management
Organizational capacity development
Corporate culture
Behavioral Psychology
Consumer Psychology
Consumer Behavior
Human resource management and development of working capacities in the organization

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Education

ACADEMIC LEVEL

ESG UNIVERSITY – FRANCE REPUBLIC (Ecole Supérieure de Gestion, France)

Master, Major in Marketing, 2006

UNIVERSITY OF INTERNATIONAL ECONOMY, VIETNAM

Bachelor, Major in Marketing, 2003

SHORT-TERM TRAINING

EPD ENTERPRISE DEVELOPMENT CENTER, SAINT MARY UNIVERSITY, CANADA

Training for Technical Trainers, 2011

Interviewing methods and skills for Consultants (Power interviewing for consultants), 2011

SAINT MARY UNIVERSITY, CANADA

Curriculum and case study development, 2011

TESL CENTER, SAINT MARY UNIVERSITY, CANADA

Advanced English for Academic Purposes (EAP), 2011

CCIP, PARIS, FRANCE REPUBLIC

French Language and Culture, 2004

LANGUAGE

English: Mother tongue

French: Bilingual

English: Bilingual

WORK PROGRESS

NATIONAL ECONOMICS UNIVERSITY

Director of Vietnam Business Development Center

2020 – present

Managing, operating and organizing short-term training programs, business consulting of the Vietnamese Entrepreneurs Development Center – Business School – National Economics University.

Lecturer of Marketing & Operation Department – Business School, NEU

2007 – present

In charge of teaching long-term degree programs, short-term certificate programs of the Business School – National Economics University

Carrefour Group, Paris, France

Assistant manager of household goods

2005 – 2006

Support the director in monitoring the import and export situation and sales of household goods in the company’s supermarket chain.

Delice House Saint Germain Company, Paris, France

Sales Manager Assistant

2004 – 2005

Support the director in organizing, managing and operating the company’s sales system.

RESEARCH

Books, Textbooks

Books

Knowledge and skills required to set up a business, Publisher: Thong Ke, 2013

Marketing & market issues in starting a business, Publisher: Thong Ke, 2013

ARTICLES, SEMINARS

Vietnamese scientific journal

“The influence of Vietnamese culture on the marketing mix activities (7Ps) of enterprises in Vietnam”, Economic & Development Magazine, No. 156(II), 2010

“Geographical marketing and regional cultural influences on Vietnamese consumer behavior”, Economic Management Review, Issue 34, 2010

“Viral marketing “Swiss army knife” of modern marketing”, Economic & Development Magazine, No. 173(II), 2011

International scientific journals

Năng lực lao động trong nền Kinh tế chia sẻ, Hội thảo quốc gia: Cơ sở khoa học và thực trạng hệ thống định mức lao động kinh tế, kỹ thuật của giáo viên phổ thông và cơ chế quản lý nhân sự trong các trường công lập theo định hướng đổi mới giáo dục phổ thông, 2020

International conferences

SCIENCE TOPICS

Vietnamese scientific journal

“The influence of Vietnamese culture on the marketing mix activities (7Ps) of enterprises in Vietnam”, Economic & Development Magazine, No. 156(II), 2010

“Geographical marketing and regional cultural influences on Vietnamese consumer behavior”, Economic Management Review, Issue 34, 2010

“Viral marketing “Swiss army knife” of modern marketing”, Economic & Development Magazine, No. 173(II), 2011